Auckland Theatre Company is Auckland's premier professional theatre company. Their annual subscriptions brochure drives sales and maintains brand recognition year-round, making it their most important asset.
ATC’s branding features a square motif that represents the stage, the boundary between actor and audience. We turned that square motif into a recurring device across each key photograph, executed in many different ways – as a frame, a backdrop, a lighting effect, or as something the actor can hold, push against or intertwine with. It elegantly and subtly gives the ATC brand identity a constant presence.