SKYCITY Dining for a Difference is a unique fine-dining experience created by top international chef Peter Gordon to raise funds for Leukaemia & Blood Cancer New Zealand. It is supported and hosted by SKYCITY. The concept for the 2014 campaign drew elements and influence from the hero image, art director Sonia Rentsch’s ‘Dinner Etiquette’. The project encompassed five-colour printed collateral, certificates, posters, menus and invitations.