New Zealand Cycling Journal captures all aspects of cycling from a distinctly Kiwi perspective in a format that aims to inform, inspire, educate and entertain the readers. The magazine was overdue for a rebrand and a design refresh, which I undertook for publishers Pedal Press. Written by cyclists for cyclists, each volume of New Zealand Cycling Journal contains a mix of practical and informative features. The new design style feels hands-on, fresh and uncluttered.