Skin cancer specialists MoleMap needed to develop a new brand to house their camera and artificial intelligence company. There was a need to elevate the branding, to stand out amidst a busy medical environment and identify the brand as a leading-edge technical specialist in diagnosis tech.
At the heart of Kahu lies a commitment to see more and diagnose better. From a shortlist of brand names, Kahu took flight. Named after the Australasian harrier hawk, which has pinpoint accurate eyesight and the ability to constantly survey the landscape it flies over. The perfect analogy for MoleMap’s own vision with the company.