SKYCITY Dining for a Difference is a unique fine-dining experience created by top international chef Peter Gordon to raise funds for Leukaemia & Blood Cancer New Zealand. It is supported and hosted by SKYCITY. To bring the 2018 event to life, a simple illustrative route used 13 knives to represent the 13 chefs involved. This design language, using the hero tool of their trade, was applied to all printed collateral for the event.