Dairy Holdings is the largest milk supplier and shareholder of Fonterra, also supplying Westland Milk Products. As a growing business, their brand needed refreshing for an ever-evolving market, ensuring it reflected their core values: People, Pastures, and Process.
The brand mark showcases a minimalist depiction of lush green pastures and clear blue skies, allowing negative space to form the rolling hills and ranges of New Zealand’s South Island.
This, along with a fresh, clean look and feel, takes the brand into the next decade with a clear sense of purpose.